ATLANTA – May 16, 2024 – communications 21® (c21®), a full-service digital marketing and public relations agency, has added Carter Brown as a director and Shayla Strange as a senior account manager.
Brown returns to c21 as a director, rejoining the company where he initially started in the summer of 2017. He began his journey with c21 as a volunteer coordinator for the Atlanta Jazz Festival and later interned with the firm in the summer of 2018. After graduating from Auburn University that fall, he started a full-time position as an account manager and quicky advanced to senior account manager. For the past three years, he served as the director of digital marketing at a local sports performance company where he led the company’s social media, digital and brand marketing strategies, as well as copywriting.
His return to c21 is a testament to his dedication and growth within the company. In his new role, Brown will continue to deliver exceptional digital marketing strategies and social media tactics to his clients, as well as provide support in media relations, event production, website management and more. He will also help to oversee the team’s account managers and intern program, contribute to recruitment efforts and foster the acquisition of new business. Brown holds several industry certifications, including Google Ads Search and Google Analytics 4.
Additionally, Brown volunteers as the social media coordinator for Golf for the Kids, a local nonprofit organization benefiting Children’s Healthcare of Atlanta.
With a passion for marketing, Shayla Strange brings a wealth of expertise in event planning, social media marketing and compelling copywriting. In her new role as senior account manager at c21, her responsibilities are diverse. She will develop and implement communications plans, social media strategies, email marketing initiatives, handle media relations and promotion development, and coordinate events.
Strange’s professional journey began as a radio personality with Cox Media Group on POWER 100.1 FM, concurrently pursuing her bachelor’s degree in journalism from the Grady College of Journalism and Mass Communication as well as a minor in communications at the University of Georgia. She then transitioned into business development in Atlanta post-graduation. Amid the challenges of COVID-19, she pursued a master’s degree in communications and a certificate in strategic communication management from Purdue University.
Strange also serves as chief operating officer of the Led A Better Way nonprofit, where she plays a pivotal role in the organization’s operations, including supporting CEO Jonathan Ledbetter’s initiatives, overseeing day-to-day activities and contributing to strategic decision-making. Their collaborative efforts were recently recognized through Ledbetter’s nomination for the prestigious Walter Payton Man of the Year award in 2024, culminating in a memorable award ceremony in Las Vegas during Super Bowl weekend. This honor is a remarkable achievement awarded to only one athlete per team.
“Our growth demanded that we find two highly skilled professionals and Carter and Shayla are already making a positive impact on both the c21 team and our clients,” said Sharon Goldmacher, president and CEO – c21. “They enhance our company culture and client service with their diverse perspectives and impressive expertise. We are thrilled to have them on the team and know they will deliver the exceptional results our clients expect from c21.”
The additions of Brown and Strange strengthen c21’s strategic vision for providing innovative marketing tactics, strengthening client relationships and bringing on additional clients in industries such as commercial real estate, technology, economic development, sports and entertainment, nonprofits and more.
About communications 21®
communications 21, inc., (c21) founded in 1992, is an integrated marketing, public relations and digital firm dedicated to helping clients communicate effectively in the 21st century. The company uses strategic combinations of traditional and digital marketing tactics to build visibility and drive sales for corporations, professional service firms, nonprofit agencies, trade associations and more. For more information, call 404.814.1330, visit www.c21pr.com or follow on Instagram, LinkedIn, Facebook and YouTube.
