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C Study

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Dairy Council of Florida

Dairy Council of Florida Challenge The Dairy Council of Florida, a component of the farmer-funded Florida Dairy Farmers organization, provides research-based education about the benefits of milk, cheese and yogurt to dieticians, doctors, nurses and other health professionals throughout the …

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One Page Plan

One Page Plan In-depth marketing plans can contain the best research, colorful graphs and grand ideas, but are worthless without clear action steps and measurable, desired outcomes. Don’t throw money away on a 40-page plan that’s never cracked open after …

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The Value of an Internship

For some people, the word intern conjures up images of filing papers, standing idly at the copy machine, or making a mad dash down to Starbucks for 15 different orders with 15 different flavors at 15 different temperatures. But that’s …

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Can You Handle a Crisis?

 (Credit: iVillage.com, ABC) Suit up, gladiators—Scandal is back! Like most people on this planet, I’m obsessed with ABC’s show Scandal. I’m a sucker for juicy storylines and plots that thicken with each passing minute. And as a public relations practitioner, …

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The Super Bowl: PR, Marketing and Branding Blitz

Over the years, the Super Bowl has experienced an evolution—and it’s not just for hardcore football fans anymore. It’s gone from simply being the most popular national sporting event, to becoming every advertiser’s dream time slot. Marketers, advertisers and public relations …

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Media tours

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Press conferences

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Speaking engagements

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Special events

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