Blog

Atlanta Jazz Festival – Mobile Channel

Atlanta Jazz Festival Mobile Channel Challenge The Atlanta Jazz Festival’s website was not mobile friendly, so attendees had a difficult time viewing Festival information on their mobile phones when they were actually at the Festival site in Atlanta’s Piedmont Park. In …

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Atlanta Jazz Festival – Media Relations

Atlanta Jazz Festival – Media Coverage Challenge The Atlanta Jazz Festival, one of the country’s largest free jazz festivals, was heading into its 41st year with a first-in-its-history lineup of all-female headliners. The Festival weekend had also been reduced by one …

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Centex

Challenge Centex Homes’ Atlanta metro division began exploring online technologies, including pay-per-click (PPC), Internet sales and more to transition into the digital age and appeal to the modern consumer. Centex Homes’ existing pay-per-click campaign was over budget, and the company …

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Final Four

Final Four Challenge Make 2013 – the 75th anniversary year – the best NCAA Men’s Final Four ever. While tickets to the game are usually sold out well in advance, c21’s job was to provide the most up-to-the-minute information to …

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Emory Facial Center

Challenge Emory Facial Center (EFC), a division of Emory Healthcare, provides a complete continuum of surgical and non-surgical facial enhancement services. EFC needed a marketing plan to capitalize on opportunities to grow its client base, communicate with its targeted referral …

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Emory Point

Emory Point Challenge Emory Point is a 80,000 sq. ft mixed-use development close to the CDC, Emory University and Emory Healthcare on the busy Clifton Road corridor. The development has national retailers and restaurants, unique local merchants and 300 luxury …

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Alzheimer’s

Challenge The Alzheimer’s Association – Georgia Chapter needed to ramp up recruitment for its annual Walk to End Alzheimer’s in Atlanta, and drive attendance to its kickoff party. The Walk is the chapter’s largest fundraising event and had an unprecedented fundraising …

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Final Four

Challenge After a successful 2013 Final Four hosted by Atlanta, the organizing committee knew the next round of bids would soon be released in 2014 to host years 2017 – 2020. Because the NCAA had just visited Atlanta, the organizing …

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BCID

Video Challenge The Buckhead Community Improvement District (BCID), together with the City of Atlanta and its community partners, works to invest tax dollars and other funds to make meaningful improvements in transportation and public spaces. The scope of its work, …

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Braden Email

Email Marketing Challenge Braden Fellman Group, Ltd. is a property management company offering a variety of in-town apartments, lofts and commercial spaces throughout Atlanta. In order to establish and retain current residents and engage with potential residents in Atlanta’s highly …

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