Blog

Xtralis

Challenge
 Xtralis, a Dublin, Ireland-based smoke and gas detection company was looking to improve its pay per click (PPC) performance while reducing its budget by 50 percent. Solution
 communications 21® (c21) reviewed Xtralis’ keywords, ad performance and ad content and …

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Introducing…c21’s first Vlog

A video blog or video log, sometimes shortened to vlog, uses video to convey a message or story. Vlog’s often combine embedded video with supporting text or images that are eventually posted to a personal blog, or YouTube channel, Vimeo, …

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INTEGRATE 2014 Recap

One of the ways the c21 team keeps up with the latest strategies in communications is by sharing best practices with one another. At least once a quarter, the team hosts internal Lunch and Learn’s where we share ideas and …

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Blue Sombrero

Challenge Blue Sombrero (BSB) is a provider of online registration and web design services for youth sports, with customers all across the country. However, most of BSB’s customers were more familiar with its online registration services than its web design …

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Starbucks Brings Your Coffee to Life

Whether you are a coffee drinker or not, Starbucks has launched a very cool mobile app today that brings its holiday red cups to life. Yes, you read that correctly. Starting today, the holiday red cups come alive with an …

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Google+ brand pages – will they be worth the wait?

Ever since the search engine giant, Google, launched its new social media platform in June, c21’s clients have been asking, “How do we get on Google+?” In the profound words of Snoop Dog and Dr. Dre, “Hold up, wait a …

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Facebook Advertising: Target, Test, Tweak

In this advertising age, businesses are taking full advantage of Facebook, targeting consumers with those short, attention-grabbing ads strategically placed on the right side of the screen. It’s obviously not a coincidence that you see an ad related to the …

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Social Media & Marketing Campaigns: Keeping Japan Connected

Last week’s earthquake and tsunami devastated Japan, leaving behind grieving loved ones, homeless families, destroyed businesses and a nuclear emergency.  Within minutes of the deadly natural disaster, #Japan became a leading Twitter trending topic as loved ones turned to social …

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Top Ten Most Interesting Facts from #SoCon11

Last Saturday, the Center for Sustainable Journalism hosted the fifth annual SoCon – a conference that brings together Georgia’s brightest social media experts and practitioners.  Each year communications 21 sends team members to SoCon to learn the latest tips and …

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Marketing on a Shoestring Budget

The International Association of Business Communicators’ (IABC) Atlanta chapter recently contacted c21 to take part in a story on economical marketing for its quarterly empart Magazine.  We’ll post a link to the article when it’s up, but in the meantime, …

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