By Carter Brown, Director – communications 21

Taylor Swift is no stranger to being in the public eye - or in the public’s crosshairs. Her support of NFL star Travis Kelce has fans Enchanted, but it’s also reignited a troubling (and annoying) trend: the unnecessary scrutiny and hostility that women in the spotlight face. Case in point: When Taylor made an appearance at the Super Bowl, she was met with boos and an avalanche of online criticism. Why? Because apparently, simply existing as a successful woman is still a controversial act.

This latest wave of backlash feels like a page out of the same old playbook - one that reserves its harshest critiques for women (check out this Nike ad from 2019). And while Taylor’s been Shaking It Off for years, the bigger issue here is how public criticism of women continues to rise, especially as they break barriers or Speak Now in ways that make some people uncomfortable.

For PR pros and marketers, this is more than a pop culture blip. It’s a masterclass in modern reputation management, audience loyalty and how the public still loves to put powerful women under a microscope (because God forbid, they have an opinion).

1. Own Your Reputation Like a Pro

Taylor Swift is an expert in reputation management. Despite the noise (and there’s always noise), she stays true to her brand: authenticity and relatability. For marketers, the takeaway is clear: don’t let the boos drown out your message. Address criticism head-on when needed but stay focused on your core values and the audience that loves you for them.

2. Turn Your Anti-Hero Moment Into a Story

Taylor doesn’t just endure criticism; she uses it to make art (I’m the problem, it’s me). Brands can do the same by flipping negativity into storytelling gold. Use moments of scrutiny to connect with your audience on a deeper level. Show them the human side of your brand and they’ll stay loyal through thick and thin.

3. Call Out The Man

Here’s the deal: the double standard is real. And as marketers, we have the power to challenge outdated narratives instead of feeding them. Taylor Swift’s Super Bowl booing isn’t just a pop culture moment; it’s a reflection of a society that still doesn’t know how to handle powerful, outspoken women. In our campaigns, let’s be bold enough to call out these biases and create messaging that uplifts and empowers instead of reinforcing tired stereotypes.

In the end, Taylor Swift’s ability to handle public scrutiny is nothing short of genius (dare we say, a Mastermind). For companies and organizations, her journey offers a roadmap for navigating criticism, turning challenges into opportunities and staying true to who you are. Because as Taylor’s career has proven, when you own your narrative, the people who matter will stay loyal.

So, the next time the boos come rolling in, ask yourself: WWTD? (What Would Taylor Do?) Answer: She’d keep it moving, and so should your brand.