Sharon L. Goldmacher is a veteran in the marketing and public relations industry, beginning her career in Atlanta in 1987. She develops integrated, results-oriented marketing PR and digital campaigns for clients in industries from consumer products and real estate to food/beverage, professional services, sports and technology.
Competitive by nature, she created communications 21 in 1992, at the naïve age of 28, to see if she could do it. Within the first two years, she won the DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year” and the Young Advertising Professional Award presented by the Atlanta Ad Club. In 2013, she won Business to Business Magazine’s Woman of Excellence award. Over the next 25 years, the company has garnered 80 awards for its award-winning campaigns.
Sharon loves to talk (and is often accused of telling long stories). As a result, she has spoken on marketing PR and interactive strategies and tactics at various organizations such as the Association of Public Gardens, the American Marketing Association’s Annual Summit, the Exhibit Design and Producers Association, NewComm (Society for New Communications Research conference), MBA Conclave Curriculum and Teaching Conference, PRSA chapters in Washington, D.C., and Florida, and more.
Corporate responsibility is part of c21’s company culture, and Sharon volunteers on a number of industry and community boards, including the Atlanta Convention & Visitors Bureau, the past presidents’ council of the American Marketing Association – Atlanta Chapter, the Hospitality Business Network Foundation, the Alzheimer’s Association’s Volunteer Council and The Blue Horse Association. She is a graduate of Leadership Buckhead, and served on the board for several years, in addition to holding volunteer positions with the Green Chamber of the South, Literacy Volunteers of America and Hands On Atlanta. Sharon also served as the executive director of the Atlanta Local Organizing Committee for the planning and execution of the 2013 NCAA® Men’s Final Four® held in Atlanta April 6 – 8.
Sharon attended college in “The Big Easy” (a.k.a. New Orleans), graduating cum laude from Newcomb College/Tulane University with a Bachelor of Arts degree in political science and communications (and almost a dance minor). During school, she worked at the NBC affiliate, WDSU-TV, which convinced her to choose a different career path.
While a love-hate relationship, golf is a passion, and her favorite golf saying is “fairway-play is for sissies.” In the past few years, she’s taken up cycling, but prefers the Silver Comet Trail and the BeltLine to the hilly streets in her neighborhood!