By Shayla Strange, Senior Account Manager – communications 21
c21 kicked off Q1 2025 with a bang! From planning impactful events to capturing and creating unforgettable content for ongoing marketing efforts, the energy hasn’t slowed down - and we’re just getting started. Here's a look at what we’ve been up to so far this year:
CCID Akers Mill Ramp Ribbon-Cutting
When Cumberland Community Improvement District celebrated the opening of the new I-75 Express Lane access ramp at Akers Mill Road, c21 was behind the scenes making a ribbon-cutting event happen, from planning and logistics to signage, décor, name badges, a car-themed Spotify playlist and vendor coordination, every detail mattered.
Despite a surprise snowstorm forcing a same-day move from outdoor to indoor, the event was a seamless success, marking a huge milestone in metro Atlanta’s transportation infrastructure.
GPCID 77th Annual Dinner – Honoring Joe Allen
While we didn’t plan this event, c21 proudly supported our client, Executive Director of the Gwinnett Place Community Improvement District, Joe Allen, at the Gwinnett Chamber’s 77th Annual Dinner on February 6. The evening celebrated community changemakers, including Joe Allen, who received the Public Service Award at the Gas South District.
c21 captured social media content and photos of the big night to share Joe’s moment with GPCID followers, posting on Instagram and Facebook stories throughout the night, in addition to sharing it in the CID’s monthly newsletter.
KDC at CMAA 2025 – Golf Club General Managers Take the Spotlight
Kuo Diedrich Chi Architects returned to the annual Club Management Association of America (CMAA) conference this year in Tampa, Florida—and c21 was with them every step of the way to film new segments for the international architecture firm's video podcast series, “GM Corner.”
Leading up to the conference, we handled everything from crafting social content and an e-blast to assisting with the design of the tradeshow backdrop and coordinating with the videographer. Our president, Sharon, was onsite to support the booth setup, capture content and assist with the GM Corner video series filming.
After the event, I pulled together a recap video with Sharon’s footage, which was shared across KDC’s platforms to highlight their presence and insights from industry leaders. If you’re ever debating having your marketing team onsite, we highly recommend it because it means that you can focus on making valuable connections while we handle the rest.
Marsy’s Law for Georgia Advisory Board Luncheon
In February, we planned a thoughtful and timely luncheon for the Marsy’s Law for Georgia advisory board in Atlanta, giving members a space to connect and strategize around new administrative changes and upcoming federal contract impacts.
c21 is proud to support this meaningful work and plans to continue organizing these quarterly gatherings to keep the dialogue going.
Thomasville Cemetery Clean-Up – Metro South CID
On March 12, Metro South Community Improvement District led a transformative clean-up of the long-abandoned, 150-year-old Thomasville Cemetery, and c21 was honored to plan the initiative.
From logistics and media outreach to social and newsletter content, we helped bring attention to this historic site, which includes burial grounds for formerly enslaved individuals. With the support of Yellowstone Landscape and local leaders like DeKalb County Commissioners Ted Terry and Nicole Massiah, the event drew community members and media coverage—earning coverage on stations with over a million radio listeners, 900,000+ TV impressions and 370,000 online views.
True North 400 Encore Greenway Park Groundbreaking
March 20 marked the groundbreaking of the Encore Greenway Park and Gateway in Alpharetta, another key step in connecting North Fulton’s trail systems. We partnered with True North 400 to handle catering, signage, set-up and all the finishing touches that made this milestone event a success.
Gateway85 CID – Launch Pad Tech Event
Also on March 20 (it was a busy day!), Gateway85 Community Improvement District hosted the Launch Pad Tech Collaboration Event, connecting innovators and thought leaders from organizations like Flock Safety, Georgia Tech, Curiosity Lab and more.
c21 took the lead on media relations, logistics, staging and on-brand details like custom name tags. The result? We garnered coverage in online and print publications with more than four million impressions, 35 media mentions with major news outlets such as Atlanta News First, Fox 5 News and the Atlanta Journal-Constitution and a television audience of 81,000. This incredible event positioned Gateway85 CID at the center of Georgia’s growing tech scene.
Marsy’s Law + Paint Love + Redbud Blossom = One Powerful Mural
On March 29, our amazing VP Frances Chang brought together Marsy’s Law for Georgia, Paint Love and Redbud Blossom Family Justice Center for a powerful mural reveal.
This collaborative art project, debuting just ahead of Sexual Assault Awareness Month and National Crime Victims’ Rights Week, symbolizes hope, peace and healing for survivors. From media outreach to day-of coordination, c21 made sure this meaningful event got the attention it deserved from local television and print media. It was truly a wonderful event we were proud to be part of and proud of Frances for having the vision to bring it to life.From event strategy to social media and press outreach, c21 thrives on creating magic behind the scenes. Whether it’s a high-profile groundbreaking or a community mural, we’re all about making moments meaningful and making our clients shine.
If you are ever in need of a marketing team to make your next event unforgettable, c21 is ready to collaborate. Stay tuned on our social media and newsletters to keep up with what’s next for us. c21 out.