By: Shayla Strange, Senior Account Manager – communications 21

As a lit girlie in marketing and public relations, it can be overwhelming trying to stay on top of everything going on in the world. But never fear! I’m here to spill a little tea about how I stay on top of industry trends and manage to control at least one aspect of my life. I do this by taking 30 minutes each day to scroll through specific social media accounts and subscribe to email newsletters that deliver everything I need in one place. This allows me to catch up on from the latest industry updates and data finds to the most successful marketing campaigns.

And because I’m all about spreading the wealth, I’m absolutely obsessed with and am sharing my must-read newsletters and accounts. Trust me, they’ll make your life a little easier and will make room for some more fun! So, no need to go clicking all around on that little square of yours!

Let’s get into it:

1. Pretty Little Marketer
   Okay, so this one’s actually more of a social media account than a newsletter but hear me out—Sophie has taken the marketing game to a new level. Seriously, I mean look at the brand name (if you don’t catch the cute twist, don’t worry about it) and she’s absolutely crushing it with the latest marketing trends, updates and features. She has her finger on the pulse, keeping us in the know about what’s hot in the marketing world. If you’re not already following her on LinkedIn and Instagram, you’re missing out! It’s a game-changer.
2. Social Media Today
   Social Media Today is my go-to for all things social media industry news. While I’m not exactly an analytics expert, I could spend hours scrolling through their site, diving into articles and data insights. No one can avoid the numbers, so I do my best to make sense of them since analytics is an important part of the job. Then, I’m always sending the findings to my team like, “OMG, guys, check this out—what do you think?” They cover everything, from the latest trends to data, reports and even random marketing bits. If you want to stay on your P’s and Q’s for digital, subscribe to this one ASAP. Seriously, you won’t regret it.
3. Marketing Dive
   Marketing Dive is another fantastic resource for industry news, data and trend updates. Whether you’re deep diving into brand strategy, social media, influencer marketing or even the latest TikTok court drama, they’ve got you covered. The best part? You can choose the specific rabbit hole you want to go down—whether it’s a case study on influencer marketing or the latest on TikTok trends. If you’re looking for a comprehensive, no-nonsense approach to what’s happening in the world of marketing, this one’s a must.

At c21, we always stay ahead of the latest industry trends, data insights and social media updates so you don’t have to. It’s part of our job! Of course, we keep up with trends like our lives depend on it. If you’re ready to level up your marketing and public relations efforts, reach out to us today!