By Jamie Donaldson, vice president – communications 21

Here’s why Bluesky is a delightful alternative to X and why I think you should give it a try. Remember the early days of Twitter? Well, I do. The microblogging site, now known as X, started in 2006 and focused on short text updates with a simple chronological timeline. That meant you actually saw the updates from people you follow instead of having an algorithm decide what you see (an almost unheard of concept in the year 2025.)

With all the changes that happened to Twitter during its evolution and ownership changes to its current form, it seems a lot of people – including me – were looking for something fresh. Or perhaps, it was a yearning for the nostalgia of a simple social network not completely bogged down by ads and algorithms.

Enter Bluesky. It looks like old Twitter. In fact, it started as a research project by a former Twitter CEO and launched to the general public in 2024. It has been steadily rising in popularity, and here are a few reasons why I find Bluesky a delight to use:

1. Old school interface – The site is simple. There’s a chronological feed of those you follow along with a Discover feed with posts you may be interested in.
2. No ads (yet) – That’s right. As of June 2025, you are not bombarded with ads every other post. It’s refreshing. Bluesky is still figuring out how to make money though, so who knows what the future will hold – whether that’s subscriptions or light advertising. Enjoy the clean feed while it lasts.
3. Fewer trolls – It seemed like the trolls took over Twitter, especially after it transitioned to X and removed content moderation. Since there aren’t as many users on Bluesky right now, the trolls are limited. I’m also enjoying that while I can.
4. It’s not too big – On the same note, the somewhat limited amount of people on Bluesky makes it easier to connect more personally with others, become part of a community there and gain a following. Also, fewer people = less drama. And I know there’s enough drama on other social networks to last a lifetime.

So, should you personally try out Bluesky? If you enjoyed the fun of early Twitter, then yes.

If you’re wondering if your company should be on Bluesky, my answer is: it depends. Feel free to contact us and we can help you figure out if your audience is on the platform and whether being an early adopter might benefit your brand.