Companies can get the itch to change their brand on an anniversary or even on a whim – but why? Has your brand lost touch with customers? Does your logo look dated compared to your competitors? If so, a new logo, tagline or complete brand overhaul may be needed.
Step one: Hire c21. We will help you gain an understanding of how your brand is currently positioned and perceived. The c21 ComAuditSM allows companies to determine if a new brand or messaging is needed.
Step two: Analyze the results. Our ComAudit analyzes brand and messaging strength through qualitative and quantitative review of traditional and online messaging and marketing collateral, and their impact – or lack thereof – on your target customers. Depending on the outcome, we can refresh or create an entirely new brand that gets results.