Challenge
The Washington-Wilkes Historical Foundation manages the Washington Historical Museum, Callaway Plantation and Robert Toombs House in Georgia’s oldest county – Wilkes County. c21 was tasked with creating a new website and auditing their social media pages to increase awareness and membership to the Washington-Wilkes Historical Foundation and help to drive tourism to the City of Washington, Georgia.
Solution
c21 visited Washington, conducted in-depth interviews with the Foundation’s board members and recorded unscripted video interviews with local shop owners and retailers to edit into social media videos.
c21 conducted an audit of the town’s social media and realized there were multiple channels by the City and the tourist attractions that were cannibalizing and fragmenting their audiences. We streamlined the Foundation’s social media channels and developed a content calendar and posts, including videos to help drive tourism and a small social advertising budget to increase fans. We then trained the board members to post relevant content on the channels.
For the new website, c21 developed navigation, content, designed and then launched the new website to help drive membership to the Historical Foundation and traffic to its museum.
Results
In only four months, we grew their social media fans by ~15%, created two tourism videos and launched their website which previously had no analytics, and achieved an average traffic rate of ~500 unique visits per month.
