Kaufman Capital Partners – Village at Tilly Mill Crossing Demolition Event

Challenge

In December 2020, Kaufman Capital Partners and Atlantic Residential were ready to break ground on a redevelopment of The Village at Tilly Mill Crossing shopping center, a 40-year-old underutilized strip mall in the City of Doraville and strategically positioned near 141 and I-285. The $65M redevelopment, called Lumen Doraville, was the result of collaboration and partnership among multiple stakeholders including the Doraville Downtown Development Authority, City of Doraville, Kaufman Capital Partners and Atlantic Residential. Kaufman Capital Partners came to c21 to help with the project’s initial proposal phase and then the groundbreaking, following approval.

Solution

c21 planned a brief outdoor event, taking advantage of the on-site Komatsu excavators to hold a center “demolition,” where city officials and key stakeholders could each help to demolish the “dead mall” eyesore. c21 invited local media to see a portion of the old building demolished and facilitated media photography and interviews.

Results

The groundbreaking was a huge success with three of the four local TV stations covering the demolition, including a helicopter and a live remote, highlighting future plans for the redevelopment. The AJC and the Atlanta Business Chronicle also covered story. The redevelopment continues with much excitement from the local community and is expected to be completed in 2023.

KCP Tilly Mill Crossing Demo