The American Transaction Processors Coalition (ATPC) is a nonprofit trade association that promotes the payments and processing industry. During the COVID-19 pandemic, they wanted to educate media on their vital work to keep payments happening as the world was shutting down. c21’s job was to create interesting story angles around the payments industry by taking dry statistics and try to make them interesting to pitch to media.
c21 capitalized on the fact that all eyes were on the economy as COVID-19 raged and transformed the statistics that were compiled monthly by an ATPC member, ACI Worldwide, and transformed them into colorful and dynamic infographics to share with media and other members of the trade association.
The monthly infographics generated media interest and led to several interviews for ATPC leadership and C-suite executives of its member companies from business and financial publications interested in digital transactions and cybersecurity. The infographics were also sent to ATPC’s membership as a way encourage more information sharing among members.