Media Monitoring That Lets You See What’s Being Said
See the Impact of Your Media Relations Efforts.
Media coverage only matters if you can measure it. With c21’s media monitoring services, you’ll get clear, detailed reports on your TV, radio and print mentions. It’s everything you need to measure reach, understand the impact of your media relations efforts and refine your strategy moving forward.
Or maybe you just want to monitor what’s said about your organization, brand or industry - or even track your competition. In today’s 24/7 media landscape, information moves fast, so staying informed means staying prepared and using the right tools.
That’s how we can help. Based in Atlanta, c21 is a woman-owned public relations and digital marketing agency with more than 30 years of experience helping clients across Georgia, the Southeast and beyond track, analyze and respond to media coverage effectively.
Our media monitoring services give you the real-time insights you need to understand how your brand is being represented, measure the impact of your communications and identify opportunities or risks before they escalate.
What’s Included in c21’s Media Monitoring Services
Each client’s reporting needs are unique but with c21, you’ll gain a clear, data-backed view of your media presence and expert analysis. Our services include:
- Comprehensive coverage tracking – We monitor print, broadcast and online media coverage to ensure you never miss a mention of your brand, leadership or industry topics on TV, radio, digital and print outlets
- Real-time alerts and summaries – Timely notifications keep your team informed of developing stories, emerging trends and relevant conversations
- Sentiment and impact analysis – We evaluate tone, reach and audience engagement to help you understand how your messages are landing
- Competitive and issue monitoring – We can track what’s being said about your peers, competitors or key topics to stay informed and responsive
- Monthly or campaign-based reporting – Get clear, visualized summaries that translate data into actionable insights for leadership and strategy teams
Why Choose c21 for Media Monitoring
Founded in 1992, c21 has been helping organizations make sense of media coverage for more than three decades. As an Atlanta-based, woman-owned agency, we bring deep experience in public relations, analytics and strategy to every engagement.
With c21, you’ll always know where your brand stands and how to strengthen its story. Gain clarity on how your organization is seen online and on air. Contact c21 today to learn more about our media monitoring services.