Social messaging applications were once simple services for exchanging texts, photos and videos. Now, messaging applications such as WhatsApp, Facebook Messenger and WeChat have more users than some of the largest social networks like Facebook, Twitter and Instagram. In fact, according to a survey conducted by Business Insider, “The combined user base of the top four chat apps is larger than the combined user base of the top four social networks.” Pretty amazing, right? The big question is, can they be used to better connect with your audience? Read on to see!
Who’s using these applications and can they be useful for a mobile marketing strategy?
According to Venture Beat, private messaging apps are the future of marketing. The average age of a messaging app user is 18-24 years old and they send/receive more than 3,200 messages every month. Messaging apps do more than help users chat with friends. They can also help users connect with brands they love, as well as share and view content.
So, what are some innovative ways to leverage messaging app technology?
If you have a mobile marketing strategy with multiple channels, including message apps can strengthen your social media campaign, as well as your brand’s relationship with its audience. Need help getting started? Contact us!