April 4, 2014

Remembering March Madness™ – A Year Ago

It’s hard to remember the level of stress going on about this time last year at c21– but there was stress. We were knee deep in executing the 75th anniversary of the NCAA® Men’s Final Four®.  Louisville, Wichita State, Syracuse …

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January 28, 2014

Lindsay Lohan: a PR Case Study

(Photo courtesy of Cane and Todd Benson Art) Another mug shot on the books for Lindsay Lohan. The actress who was once praised for her talents by peers and fans has fallen from grace. Movie roles and projects for which …

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January 22, 2014

Honoring a Leader: Dr. Martin Luther King, Jr.

“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.” -Dr. Martin Luther King, Jr. Each year in January, our nation commemorates Dr. Martin Luther …

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May 2, 2013

Two c21’ers and The Italian Girl in Algiers

As a music lover, I was excited when I found out that The Atlanta Opera was a new c21 client. I studied opera in college and usually attend at least one opera every year, so this is right up my …

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December 6, 2012

Twitter is a powerful vehicle; be careful who gets the keys

Would it blow your mind if I told you that social media has been around (in some form) since the 1960s? It’s true. Check out this neat infographic from And while the top social media outlets have been around …

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May 2, 2012

Myth Buster: Interning is more than coffee fetching

The word “intern” can often have negative connotations attached to it. Intern, to some people, can mean grabbing coffee for everyone in the office, running back and forth to UPS, and many other daunting tasks, which, honestly, no one really …

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March 26, 2012

Is Atlanta the Worst Sports Town? I say NO WAY!

On January 6, 2012, Rob Parker, a writer with ESPN New York, called Atlanta the worst sports town in America.  Here’s an excerpt – “If the New York Yankees are the standard for excellence in baseball, Atlanta is the epitome …

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March 1, 2012

Article Roundup: Why You’re Not Using Google+ and Why Google Doesn’t Care

The Wall Street Journal published a piece Feb. 28 about lagging user adoption of Google+. Read on to find out how much time people are not spending on Google+ each month and some of the potential reasons why the social-media-loving …

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January 30, 2012

10 Things We’ve Learned as c21 Interns

Since September, Kristi Niro and Michelle Odakura have been interning at c21. The following blog entry is about their experience working with the c21 team. 1. Every move you make should be recorded in 15-minute increments. We’re not joking. When …

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January 9, 2012

Pinterest: The Next Big Social Networking Thing?

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November 15, 2011

Starbucks Brings Your Coffee to Life

Whether you are a coffee drinker or not, Starbucks has launched a very cool mobile app today that brings its holiday red cups to life. Yes, you read that correctly. Starting today, the holiday red cups come alive with an …

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November 2, 2011

Let’s face it: Vampires can rack up a lot of sexual partners…

Traditional PR is dead – or is it?  I remember hearing stories of publicity stunts like growing a peach tree, or was it a dogwood, in a hothouse to make it bloom first so this particular client could get the first media …

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August 16, 2010

Is the Burger Getting Like Beyonce?

What do burgers and Beyonce have in common?  Well, I guess if you’re a straight male they might both be considered delicious.  However, if you’re everyone else, you might say they are overexposed – and by that I mean you …

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July 7, 2010

Top 5 Trends in Social Media

While trends 1 – 4 are cool (and yes, trendy), don’t forget trend #5 – Social Media Policies! They can be simple documents (The Coca Cola Company’s social media policy is just three pages), but they can save you from …

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June 17, 2010

Shoot the Bird

What bird makes no sound?  Twitter.  That’s right – the iconic blue bird that represents one of the fastest growing social media channels on the planet seemingly has no real “tweet” – or voice of its own.  Twitter management made …

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May 26, 2010


Has logo-mania reached epidemic proportions?

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January 11, 2010

Lawyers and Social Media – Do They Mix Well?

Social media is invading all kinds of businesses – from a fishmonger in Chicago who tweets about the daily catch to his restaurant clientele  to lawyers looking to make legalease more understandable.  However, do certain industries and professions mix well with …

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December 29, 2009

Pepsi Forgoes Super Bowl Advertising

For the first time in almost 25 years, Pepsi will not advertise during the 2010 Super Bowl, focusing instead on its Pepsi Refresh Project – a digital campaign that will fund projects that “refresh” communities – from feeding the hungry …

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