blog

August 29, 2018

Social Media and Your Business – 5 Key Benefits

Social media marketing should be a substantial part of every marketing strategy. With over 3 billion people using social media across the globe, using social media platforms for your business can have huge reward. In turn, not taking advantage of …

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Live video phone graphic
August 14, 2018

8 Tips For Using Instagram Live and Facebook Live

That’s all folks! In May, we wrapped up one of our most fun events, the 41st annual Atlanta Jazz Festival (AJF). As one of the country’s largest free jazz festivals, this event requires a bit of strategic media pitching and …

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Cell Phone with Instagram Open
August 1, 2018

Unlocking Instagram: How to Succeed With the New Instagram Algorithm

Okay, let’s be honest – Instagram stresses us out, and a lot of that has to do with the unknown. In March of 2016, Instagram officially switched from a chronological timeline to a feed based on an algorithm, which sorts …

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December 20, 2017

25 Kick Ass Accomplishments in our 25th Year!

It’s hard to believe that c21 was founded in 1992 and that December 2017 marks the conclusion of our 25th year.  It’s been a long, (sometimes strange, sometimes hard), but fun journey.  I’m proud to have worked with a variety …

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March 7, 2017

3 Ways to Use Messaging Apps to Connect With Your Audience

Social messaging applications were once simple services for exchanging texts, photos and videos. Now, messaging applications such as WhatsApp, Facebook Messenger and WeChat have more users than some of the largest social networks like Facebook, Twitter and Instagram. In fact, …

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January 23, 2017

NUVI Webinar – Social Media Marketing Trends for 2017

At c21, we like to stay on top of the latest marketing, public relations and interactive trends, and we do that by attending luncheons, seminars and listening to webinars. Last month we listened to NUVI’s webinar, Social Media Marketing Trends …

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November 22, 2016

PRSA Luncheon – “Rise of the Influencer”

We attended last month’s PRSA’s “Rise of the Influencer” luncheon where, our team learned some key components of influencers, including where to find them, how to build relationships and tips on how to work together to efficiently promote a product …

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October 31, 2016

3 Reasons to Use Snapchat as a Marketing Tool

Social media platforms continue to be a great way to strengthen a company’s brand through awareness and audience engagement. Snapchat provides a platform to do all of these things while also adding the elements of urgency and exclusivity. Here are …

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Influencer Marketing
July 29, 2016

Marketing and PR Industry News – July 2016

Conversation is Key Starting the conversation with your target consumer may be easy, but keeping it going is what counts! As marketers, we are constantly fighting for center stage in the conversation. An event may end, but good press does …

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April 28, 2016

3 Reasons Small Businesses Should Consider Advertising on Instagram Today

Previously only available to large companies with huge marketing budgets, Facebook-owned Instagram is now letting businesses of all sizes get in on the ad action. You may have noticed this by the increase of Instagram ads in your own feed, including …

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April 21, 2016

A Day in the Life of a c21 Intern

Applying for the communications 21 spring internship program was the smartest career move I have ever made—no offense to my previous summer-long stint at a falafel stand. At c21, everyone truly wants to help me succeed. They answer my questions, …

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October 26, 2015

Expand Your Knowledge

  Did you know each day people spend one in every five minutes on social media platforms? Or that in just five hours people can actually consume about seven hours worth of information using a mobile device? No? We didn’t either. …

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September 4, 2015

Evaluating Email Tools For Your SMB? Get the Answers Here

1) What are the top email marketing features SMBs need? Templates that include responsive design – small businesses may not be able to afford a custom HTML design, but because more people are looking at email on their phones, a responsive …

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February 11, 2015

Introducing c21’s newest interns

Kelsey Lynn and Christy Bruce joined c21 as its newest interns in late December. Kelsey Lynn is an alumna of Georgia Southern University, where she received her bachelor of science in Public Relations. After graduating in December 2013, she moved …

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August 5, 2014

c21’s Summer Clean-up

It’s summertime! The weather is hot and it’s time for patio lunches, seasonal cocktails and—gulp—sliding into those bathing suits. So we c21ers have been trying a few different things to stay on track, motivate each other and achieve our fitness …

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April 11, 2014

Celebs + Twitter = InstaPublicist

Courtesy of PopSugar.com The power of social media has increased steadily since 2007, and celebrities have definitely taken notice. It has almost become a requirement to use social media platforms to let the world peek into their personal lives. Celebrities …

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April 4, 2014

Remembering March Madness™ – A Year Ago

It’s hard to remember the level of stress going on about this time last year at c21– but there was stress. We were knee deep in executing the 75th anniversary of the NCAA® Men’s Final Four®.  Louisville, Wichita State, Syracuse …

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January 28, 2014

Lindsay Lohan: a PR Case Study

(Photo courtesy of Cane and Todd Benson Art) Another mug shot on the books for Lindsay Lohan. The actress who was once praised for her talents by peers and fans has fallen from grace. Movie roles and projects for which …

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