Hey World, We Hear You!

If you've ever researched personal networking techniques or how to be a good conversationalist, you probably learned that the first step is being a good listener. Knowledge is gained from the insights and views of other people, and avid listening allows you to formulate appropriate questions and responses that add to your current discussion. It's a simple concept that has sold a lot of self-help books, but it can often get lost in the business world. To put it simply: your customers are always telling you what you're doing right, what you're doing wrong, and how to make them happy – but your organization may not be listening.

c21's new social media monitoring and measurement tool, SM2 from Alterian, provides an unprecedented way to listen to the conversations people are having online about your brand, organization, executives, competitors and more.

Millions of online conversations occur each day, and while many of them are mundane, those that relate to your brand can be invaluable. Whether your company is engaged in social media or not, SM2 provides expansive and real time insight into what reporters, citizen journalists, bloggers and consumers are discussing daily – using the keywords that are specific and relevant to your organization. Much more than a media clipping service, SM2 is a true view of what real people and journalists have to say about your brand.

Reel in Costs with c21's Media Relations Tackle Box^SM

One of the biggest public relations chores for franchise businesses and chapter-based associations is creating, updating and reviewing media materials for field offices or chapters. c21's Media Relations Tackle Box^SM streamlines this process by creating easy-to-use templated materials, messaging and media relations best practices that can be shared with field offices or multiple chapters on an annual basis. Once in place, the Tackle Box saves the "home office" time and money that otherwise might be spent reinventing the wheel, and gives local offices the ability to plan and execute their media relations tactics in a timely manner.

Click here to read a case study about how the Arthritis Foundation uses c21's Media Relations Tackle Box.

For more information about these c21 products, contact Sharon Goldmacher.