Loved Best In Show? You'll Love University House's Twist on Facebook
University House (UH), a nationwide luxury student housing provider, wanted to establish a Facebook presence for its brand to connect with college students on their terms. Each UH property had already created an individual Facebook presence to interact with residents on a local level, so UH had to provide a strong value proposition to entice residents to become a fan of the brand. Learn how c21 moved the needle for UH's social media efforts.
Despite their differences, they've both struggled in interviews and have become known for their gaffes instead of their great responses. Communicating effectively with journalists - and citizen journalists who can impact your reputation with a simple tweet or blog post - is an important skill for anyone with a business, cause or issue they want to position, promote or protect. Click here to 'be heard' and learn more about c21's media training program.
Client Spotlight - Holly Elmore
From working as a CPA with a Big Four firm to a controller for a real estate company to starting her own corporate catering business, Holly Elmore has done it all. Now, as founder and executive director of the Green Foodservice Alliance, she helps create and implement sustainable best practices for the foodservice industry. Click here to read more of her story.
In This Issue
Insights: The Buzz Around the c21 Office
c21e Exposed
On 9/3, Sharon Goldmacher will join other Zero Waste Zone leaders to speak at the Green Business Works Expo. Click here for details.
