Insights: The Buzz Around the c21 Office

c21 expands client roster with four new accounts

This summer, c21 has acquired four new accounts - Envoy Mortgage; Financial Aid Services; the law firm of Freeman, Mathis & Gary; and a live Internet auction start-up, Wavee.com. c21 will provide a combination of media relations, direct marketing, e-mail marketing and social media services for each client. We're excited to welcome them into the c21 family, and look forward to providing them with remarkable service and real results!

c21 Gives You Moore

Congratulations to the winners of c21's "Give You Moore" Facebook contest - Amy Roush, Lindsey Laband, Monica Thomas Yano, Jessica Kirkwood and Marion Yoder! Each won a pair of tickets to see the Moore in America exhibit at the Atlanta Botantical Garden by posting a comment on c21's Facebook Wall. To see "Moore," check out c21's Facebook page.

c21i is the Official Social Media Sponsor for AMA Atlanta

As social media sponsor for the nonprofit organization, c21 will use its expertise to develop and maintain AMA Atlanta's Facebook page, Twitter and LinkedIn accounts, and blog - "marketing tapas." c21 previously managed AMA's e-mail marketing efforts and is excited to tackle its social media needs, especially in light of this new study from MediaPost, which found that the average user logs into a social network account about four times daily, five days a week.

APR Class at c21

Throughout the summer, Elyse Hammett, c21's vice president of client services, has been teaching classes for the universal Accreditation in Public Relations (APR). The APR is a voluntary certification program designed to enhance the profession, and is open to PRSA members with five or more years of experience. Elyse, who has her APR, has given her time, talent and dedication to teach countless study sessions, mentor APR candidates and coach them through the rigorous certification process, resulting in three pinned APRs so far from this year's class. Her efforts helped her earn the title of PRSA Georgia's Chapter Champion in August. Congratulations, Elyse!


c21's Athens Office

On August 3, c21 opened an office in Athens, Ga. Carol Rich is heading up the new location as c21 continues to expand and reaches out to the Bulldog nation.



c21 in the News

On July 23, c21's own Marlena Reed was interviewed by Lee Weinstein from PRWorks Radio in Portland. Marlena discussed how technology has helped c21 evolve since the company's founding in 1992, the importance of loyalty to your clients, and how to successfully integrate marketing, public relations and social media for clients. Click here to hear the full interview.

Sharon Goldmacher was interviewed by Communication World, the official print magazine of the International Association of Business Communicators (IABC), for an article on economical marketing tactics. Keep an eye out for a link to the article in the Fall communicator!