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c21 Responds to Business Needs
with New Marketing PR Products
As a result of today's economic challenges, businesses are forced to make tough choices about marketing and public relations services. c21 created five marketing PR product solutions that are cost-effective and measurable, with a focus on increasing sales and opportunities - allowing businesses to concentrate on operations and profitability.
- Marketing Dashboard: Plan on a PageSM - eliminates the 40-page marketing plan that often sits on a shelf when complete. Plan on a Page visually captures business goals, objectives, strategies, tactics, timing and responsibilities literally on one page - providing accountability and ease-of-use for data-driven leaders and busy CMOs.
- BeHeardSM - c21's media training program prepares business professionals and company spokespeople to deliver effective messaging and powerful presentations, as well as navigate stressful crisis scenarios. Customized to the client's needs and industry, the training includes onsite analysis by a c21 pro, recorded video and audio drills, tips and more to prepare experienced and novice spokespeople to 'be heard' in every communications opportunity.
- Direct DialogueSM - c21's proprietary, end-to-end e-mail marketing solution provides clients with comprehensive, measurable results to increase exposure and sales to targeted, opted-in customers and media. See how our clients are winning business with Direct Dialogue.
- Media Relations Tackle BoxSM - allows clients to tackle media relations with a customized template program. Perfect for a franchise owner or multi-location business or nonprofit, this ready-set-go kit provides every tool needed to build buzz through traditional, online and social media channels. Providing well written AP style templates, distribution timelines, and media relations best practices, Media Relations Tackle Box saves time and money, while simultaneously increasing the opportunities for positive PR results. c21 also provides on-site training to put the Tackle Box tools to use.
- c21Com AuditSM - analyzes the strength of a company's brand through qualitative review of traditional and online measurable materials, including research with end-users. Following the audit, c21 provides the client with steps to strengthen or maintain the brand mark across all media.
"Our experience serving clients for more than 16 years has shown that smart, cost-effective marketing is vital to businesses during economic downturns," said Sharon Goldmacher. "All companies - large and small - must be selective about where they focus their marketing dollars. That's why we offer a range of flexible, customizable products that can help marketers define and achieve their goals and objectives."
If you have a limited marketing PR budget, and need some insights into how to best use your limited resources, post your quandary on our blog, write on our Facebook wall or send us a note. We'll provide free advice based on trend and situational analysis, and consider your dilemma for a future issue of our "Ask The Experts" column written by members of the c21 team. |
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