c21 Doubles Web Site Traffic
for Southeast Dairy Association

After c21 completed a brand overhaul for the Southeast Dairy Association (SUDIA), the nonprofit needed a new Web site to match its streamlined, sophisticated new look. The site not only had to be visually engaging, but needed to speak to SUDIA's wide variety of audiences - parents, children, teachers, school food service directors, media, health professionals and farmers.

c21 conducted a thorough review of the former site's content (see left) and categorized it according to audience, then developed a new navigation that would make finding relevant information intuitive for each target audience. To improve search engine performance, c21 integrated keywords throughout the Web site copy it developed.

Working with Cool Dog Interactive, c21 created the Web site to provide compelling, rotating content on the home page to encourage regular visits to the site. Recipes, tips and other content on the site can be changed seasonally or to match SUDIA's business priorities. In addition, the site subpages also are dynamic, allowing c21 and SUDIA to easily make regular updates on news, events, photos, health alerts and more.

SUDIA's redesigned site (see right) launched in late February, and visitors have more than doubled since the same period last year. Additionally, more than 30 people have filled out forms on the site to receive more information from SUDIA.

Check out the site, and tell us what you think. (Don't miss the recipes section - the beef fajita quesadillas are delicious!)