c21 Hot Spots
FATS
When CNN's Paula Zahn Now wanted to produce a story about weapons training for law enforcement officers, they turned to the c21 team and our client Meggitt/Caswell/Fats, the owner of Firearms Training Systems (FATS). We arranged for CNN to film a team of SWAT officers going through a training session, and gave the reporter an on-camera experience of FATS' technology. The resulting segment was over three minutes long and provided a positive response to recent stories about police use of force. The story also appeared several times on CNN Primetime.
The Atlanta Journal-Constitution featured FATS in a February article about the Iraq war's impact on the economy. c21 coordinated the interview and arranged a photo session that resulted in coverage on the front page of the business section.
Carr's Crackers
When Carr's Crackers launched their "Make It Special" Recipe Contest, c21 was charged with placing the contest in as many food and restaurant-oriented publications as possible. The firm succeeded, with placements in Food Arts, The National Culinary Review, Midwest Food Network and Yankee Food Service, resulting in 448,071 impressions worth more than $11,000.
Centex Atlanta 
What do J.D. Power, Fortune magazine's "Most Admired Corporations," Centex Homes and c21 have in common? They are all working toward the same remarkable results and award-winning service. Working with Dallas-based Fortune 500 company, Centex, c21 manages the Atlanta division's media relations, community relations, strategic market planning and media buying. In the first quarter of 2007, c21 secured editorial coverage in the Gwinnett Business Journal; Jezebel magazine and the Atlanta Journal-Constitution's Homefinder section for Bentwood at Sugarloaf, Cobblestone at Brookhaven, Danbury Parc, Estates at Nash Lake and Silver Leaf. These placements resulted in more than seven million media impressions, and were the catalyst for several sales leads at Centex's local communities.
2007 NCAA® Men's Final Four®
The Road to Atlanta® has happened, and as volunteers with the Atlanta Local Organizing Committee, c21 helped to spread the word regarding all the activities surrounding Final Four weekend, March 30 - April 2. With more than 70 placements in a few short months, c21 helped to secure two in-depth articles in the February 28 issue of the Atlanta Journal-Constitution, the Atlanta Business Chronicle's March 2 issue, and daily coverage on WGCL/CBS46.
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