New Client Profiles
c21 continues to diversify its client base with food & beverage, real estate and healthcare accounts recently added to its roster.
CRUNK!!! Energy Drink
CRUNK!!! Energy Drink is one of the fastest-growing independent energy drink brands in the nation. Launched in 2003, the pomegranate-flavored beverage was popularized by its association with hip-hop artist and producer Lil' Jon, who co-created CRUNK!!! and currently serves as Chief Brand Advisor. c21 is providing media relations, product launch and promotional support to help expand the energy drink to more than 15 new markets by the second quarter of 2007.
 Home Forge Remodeling
Forging into the home renovations business is often met with the buzz of horror stories about the time it takes away from family, or the details a craftsman missed, or the cost overruns experienced by the homeowner. Enter Home Forge Remodeling, a renovation company that turns each of these major faux pas' upside down. Begun by Bruce Meller and based on his 20 years experience in strategic logistics for Fortune 500 corporations, Home Forge drives home remodeling through a logistical management process that allows for a complete bathroom or kitchen renovation in 18 to 21 days. Charged with providing media relations support for the Decatur-based renovations company, c21 also is aiding the remodeling corporation with award entries on a state and regional basis. Look for Home Forge’s expansion into the Tampa, Fla. market soon.
 The Well Project
The Well Project is an Atlanta-based nonprofit organization dedicated to changing the HIV/AIDS pandemic affecting women around the world. Conceived and developed by HIV positive women and their care providers, The Well Project addresses three critical gaps in HIV/AIDS information: access, treatment research and community support.
The Well Project’s Web portal provides current, medically accurate and multi-lingual information.
In addition, the non-profit accelerates research on women and HIV/AIDS through its advocacy group and builds peer support networks via the National Positive Women's Training Initiative.
c21 is providing marketing communications and public relations support to the organization, including strategic planning and implementation, collateral development, media relations, and industry award submissions, of which they are a Finalist for Techbridge's Technology Innovation Award. c21 is providing a portion of its services as a part of its ongoing pro bono program. |
