Client Spotlight – Jacky Lai, Wavee.com

Jacky Lai is an entrepreneur at heart, having launched two successful businesses by age 23. His latest venture, Wavee.com (Wavee), ups the ante of online shopping by making it an exhilarating and rewarding experience – offering the latest tech gadgets, including Kindles, MacBooks, iPod Touches and more at up to 90 percent off retail price.

Jacky founded Wavee to capitalize on the growing trend of entertainment shopping in the United States. As consumers spend more time making purchases online and also seek new entertainment options, Jacky believes that a thrilling and competitive online shopping experience is the next wave.

Wavee has launched just in time for the holiday shopping season, and unlike other online auction sites, Wavee offers a bonus program. The bonus program gives bidders the opportunity to win credits with each bid placed – and if they don't win an auction, they can apply the dollar value of their purchased bids toward the item's retail value. In addition, the site's rewards program earns bidders Wavee points redeemable in the online store each time a bid is placed. To help shoppers strategize, Wavee provides an analytics platform with an industry-leading, real-time snapshot of the number of people participating in the auction and their historic win rates.

c21 helped to launch the site this month and provides marketing PR and interactive support for Wavee with ongoing national media relations, social media strategy for Twitter (@shopwavee), Facebook and Google paid search.

Jacky first tested the waters of entrepreneurship at age 20, when he founded Ontheside.com, an online portal where "side job" providers and seekers come together to barter for services. He immigrated to Canada from China when he was 12 years old, and came to the United States to study abroad during his sophomore year of high school. Jacky graduated from Emory University with a Bachelor of Business Administration. In fact, his current business partners also are Emory University alumni, and Jacky has engaged university faculty as business advisors and mentors.