c21 Hot Spots
 Le Jardin
Le Jardin, the nation’s only international art and Monet-inspired garden community, partnered with c21 to showcase its 12 homes available for public tour. c21 gained media placements for the development in lifestyle, business, and trade publications, including a site visit from Builder Magazine -- the industry’s top magazine. c21 also secured a cover story for Le Jardin in the Atlanta Journal-Constitution’s Real Estate Saturday section, as well as coverage in Communities Magazine, dBusiness News, Atlanta INtown and Newcomer.
 Kellogg’s
Summit Marketing and Kellogg’s teamed with c21 to promote the widespread adoption of “NuCrew,” a program developed to encourage Nutrient Standard Menu Planning and assist school food service directors making the transition. c21 garnered coverage of the program in School Foodservice and Nutrition, Kellogg’s primary target publication, as well as in Food and Business News, Food Management, Nutrition Today, Restaurant News of the Rockies and Foodservice Director. c21’s efforts garnered more than 530,000 consumer impressions.
Carr’s Crackers
Carr’s developed the “Neocrakerism” initiative to help restaurants spice up their menus with more than 30 new recipes that moved crackers to the forefront. The c21 team wasted no time taking a bite out of this task, securing placements in B2B Food News, Great Taste, Greater Charlotte Hospitality News and Yankee Food Service. c21’s media efforts earned more than 242,000 consumer impressions valued at more than $9,000.
Inland American Communities – The Radian
When Inland American Communities set out to build The Radian, a $50 million, state-of-the-art student apartment community in Philadelphia, they partnered with c21 to deliver media coverage of the ground breaking event. Thanks to c21’s efforts, the local ABC affiliate broadcast live from the site of The Radian, and print placements appeared in The Philadelphia Inquirer, The Bulletin, The Summer Pennsylvanian, University of Pennsylvania Almanac and more. Media relations garnered for the event resulted in more than 7.3 million media impressions valued at more than $83,000.
Centex Homes
c21 was charged with spreading the word about Centex Homes’ new incentive program, “Make Room for a Housewarming Gift,” which gave new homebuyers the option of a home theater, furniture for an entire room, a gourmet kitchen or special financing. With a simple pitch (that’s right -- no press release), all it took was a phone call from the c21 team to land a cover story in the Atlanta Business Chronicle and placements in the Atlanta Journal-Constitution and John’s Creek Herald.
Oldcastle Architectural’s Ugliest Patio Contest
After seven months, the entry period for Oldcastle Architectural’s Ugliest Patio Contest has come to close. With zero ad dollars to promote the contest, c21’s media relations, marketing and Web efforts resulted in 400,000 Web site hits and 522 contest entries spanning 48 states. The winners will be officially announced later this month. |
