Public Relations

The art of public relations requires strategy, tenacity, attention to detail and the relentless pursuit of creative ways to influence our clients' key publics, whether they are shareholders, customers or competitors. c21 has successfully implemented a sophisticated mix of public relations activities to secure real results for our clients — from media tours to special events to executive exposure to community relations to environmental issues management.

Specific public relations service offerings include:

• Media Relations Tackle Box^SM – tackle media relations with a customized template program, including AP style media materials, distribution timelines and media relations best practices. Perfect for a franchise owner or multi-location business or nonprofit, this ready-set-go kit provides every tool needed to build buzz through traditional, online and social media channels.
• BeHeard^SM – learn to deliver effective messaging and powerful presentations, as well as navigate stressful crisis scenarios through c21's media training program. The training includes onsite spokesperson analysis, recorded video and audio drills, tips and more to prepare experienced and novice spokespeople to 'be heard.'

Additional public relations expertise includes:

• Capturing the attention of local, regional and national media with award-winning press releases, by-lined articles and white papers.
• Coordinating special events that are not only memorable, but also help clients achieve their marketing/sales/brand-building objectives.
• Planning and implementing regional and national media tours.
• Securing speaking engagements at local and national conferences to position clients as thought leaders and subject matter experts.

Interested in learning more about what c21 can do for you?
Click here to request a custom capabilities packet.