Marketing

Brand. Brand. Brand. It's a marketer's mantra. The reason you hear it is because it still rules the day. Brand is essential to success. Whether clients have an established brand or are seeking to develop something fresh, c21 can create or enhance a client's brand to help them zig when others are zagging. We then leverage our clients' brands by using a variety of marketing tools, from product and service launches to tradeshow support and targeted e-mail marketing.

Our marketing expertise includes:

• Brand/message development and marketing PR plans with tactical action steps to build brand awareness.
• End-to-end management of e-mail marketing campaigns for business and consumer clients. Direct Dialogue, our proprietary e-mail marketing system, provides high-level reporting, including tracking of e-mail open rates and consumer reading patterns.
• Analysis and audits of current marketing tactics.
• Development of targeted promotions and contests to capture audience data, attention and drive Web site traffic.